Cultivate the relationships that drive the success you seek, and position yourself compellingly when you interact with key audiences.

Is marketing your services enjoyable and satisfying for you? Has it become a natural part of the way you do business? If not, many potential clients may be missing out on the opportunity to work with you. Cultivating generative business relationships is more critical thanever and will be a key focus of this comprehensive, highly interactive one-day program. Invest in clarifying the value you offer, articulating that value in a way that matters to your listeners, and creating a plan to get out the good word.

Learn:

• What positioning is, how it differs from branding and how you can position yourself in a moment to engage others
• To create a declarative positioning statement that communicates the future value you provide
• To network more effectively, andturn networking into a powerful, enjoyable business tool that can change your life
• Best practices for marketing yourself
• To create and use an ideal client profile, and why it's important
• To simplify and focus your marketing with a one-page marketing plan

To get the most out of yourparticipation, cometo this program with notes of three or more examples of how what you do has made a difference for others. Be prepared to network with some new contacts!

While designed specifically for freelance writers and editors, this program offers principles and tools useful for marketing any service business.

Learn more: Download PDF

To register, call: 800-997-9682

For questions: aneff@uchicago.edu

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