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Writing Samples - Marketing Collateral Jackie worked with the sales leader to re-position a privately-held organization from a manufacturing firm to a professional services firm, to communicate the actual value provided, based on interviews with the firm’s clients. The firm hadn’t realized that its clients had seen sales increases as high as 30% throughout Wal-Mart and 50% for a speciality retailer. Worked with the sales team to re-orient its sales process and refine its sales conversation, resulting in a 25% increase in annual sales. Created declarative positioning statement, marketing and sales collateral and coached the sales team to approach Vice Presidents of Sales and Marketing, since they would have the power to create the budgets needed for the firm’s services, versus the purchasing agents they had been calling on. The sales leader became the CEO not long after. (Client strongly insisted that this particular “engineer-y” look would appeal to their clientele. https://images.squarespace-cdn.com/content/v1/5a27210dcf81e0a01b55f2c7/1609632108613-OLNOC2TMAVZ06HRB4T1K/PMG+Brochure.jpg Writing Samples - Marketing Collateral Worked with the president of this firm to reposition it from a marketing research supplier to a management consultant that helped clients make sound business decisions, based on client interviews of the actual value provided. Created declarative marketing statement, Helping Companies Make Sound Business Decisions, created new logo identity and brochure. Client reported booking a year’s worth of business in a single quarter, with the new story he told about the difference his firm made. Sales continued to climb after. https://images.squarespace-cdn.com/content/v1/5a27210dcf81e0a01b55f2c7/1609632393331-R28LWQUO63ZOYBFJZIJ2/NEW.png Writing Samples - Marketing Collateral This was among the various documents and tools Jackie developed to help potential attendees sell an annual women’s leadership conference to their organizations. Jackie managed a strategic marketing team of volunteers and staff for a national leadership organization that increased attendance for the national conference by nearly 30% during a recession, as other organizations saw attendance fall. https://www.sloanecommunications.com/writing-samples daily 0.75 2020-12-02 https://images.squarespace-cdn.com/content/v1/5a27210dcf81e0a01b55f2c7/1606929881098-54E6M6MZ9ZQ9F39021TT/BusinessMarketing.jpg Writing samples Jackie Sloane suggested the topic, interviewed Thomas for the column, pitched the idea to the trade journal, wrote the column and it was published by a key publication read by Thomas Dooley’s target audience. https://images.squarespace-cdn.com/content/v1/5a27210dcf81e0a01b55f2c7/1606930205859-M2Z7ATAT80QOY1FH37V5/Art%2BScience+Newsletter.jpg Writing samples Jackie Sloane created this concept, the features and departments and wrote the copy for this marketing newsletter for a growing upscale salon. https://images.squarespace-cdn.com/content/v1/5a27210dcf81e0a01b55f2c7/1606930385911-VDR2Z6RKGZWKR20KA93U/ISA+Mailer.jpg Writing samples With almost zero time, Jackie Sloane came up with this concept for a mailer and handout for a private detective to hand out at a conference and trade show, and mail as a follow up. Jackie had previously created the tagline for this specialty business-oriented investigation firm. https://images.squarespace-cdn.com/content/v1/5a27210dcf81e0a01b55f2c7/1606932047248-4B8WRJBJVYO9UOD3HDA1/ExecutiveTransitions.jpg Writing samples Jackie Sloane wrote a regular column on leadership issues for five years for Executive Travel, an AmEx/Time Inc publication with 135,000 circulation. https://images.squarespace-cdn.com/content/v1/5a27210dcf81e0a01b55f2c7/1606932238604-DDBIE7AIAVDJMWFFEMBV/ExecutivePresence.jpg Writing samples https://www.sloanecommunications.com/writing-samples-white-papers-strategic-plans daily 0.75 2021-01-02 https://images.squarespace-cdn.com/content/v1/5a27210dcf81e0a01b55f2c7/1607097285140-H7W003J82W2KZQ28B752/LeadershipInActionCCL.jpg Writing samples 2 I developed this concept, co-recruited and co-facilitated the conversation, suggested the article to the Center for Creative Leadership for one of their publications, and wrote the article. One of CCL’s staffers also wrote commentary at the end. https://images.squarespace-cdn.com/content/v1/5a27210dcf81e0a01b55f2c7/1607097438706-OIY3RUPM3NVZMQDLLJLJ/Purdue+Northwest+Strategic+Plan.jpg Writing samples 2 A colleague and I co-facilitated the strategic planning process for two merging universities as part of a unification initiative. We recruited participants from across the two entities, drafted the plan, based on the process, worked with the leadership of the new university to refine and edit, designed the look and finalized what was a critical document required for the new university’s accreditation. The chancellors considered the process and document “Great. Excellent,” and said we did “a wonderful job.” https://images.squarespace-cdn.com/content/v1/5a27210dcf81e0a01b55f2c7/1609629227927-BUIDBFGFF455FPN4MQPD/Climate+for+Performance+Offer.jpg Writing samples 2 This was an internal marketing document to support an organization development team in positioning and selling its services to various unit and facility leaders. Jackie interviewed the team, developed the declarative positioning statement and copy and coached the team members in thinking from the point of view of their target audience and having effective sales conversations with leaders who might be wary of “corporate types” coming to their facilities and “telling them what to do.” The team doubled their results in five months with the new approach and literature, and increased their engagements seven-fold within a year. https://www.sloanecommunications.com/new-page-1 daily 0.75 2025-07-26