Ghostwriting
Jackie Sloane suggested the topic, interviewed Thomas for the column, pitched the idea to the trade journal, wrote the column and it was published by a key publication read by Thomas Dooley’s target audience.
Marketing newsletters, mailing pieces, brochures
Jackie Sloane created this concept, the features and departments and wrote the copy for this marketing newsletter for a growing upscale salon.
With almost zero time, Jackie Sloane came up with this concept for a mailer and handout for a private detective to hand out at a conference and trade show, and mail as a follow up. Jackie had previously created the tagline for this specialty business-oriented investigation firm.
Editorial, leadership writing
Jackie Sloane wrote a regular column on leadership issues for five years for Executive Travel, an AmEx/Time Inc publication with 135,000 circulation.