Image: Milad Fakurian

The Art of Business Development

A Community of Practice for Coaches, Consultants and Service Providers

Build Relationships, Make Offers That Get Accepted

Is marketing and selling your expertise, services or products enjoyable and satisfying for you?  Are you as productive as you'd like to be?  Has marketing and selling become a natural part of the way you do business?

If not, many potential clients may be missing out on the opportunity to work with you!

Work can be fun when you've just won a great new client, had a huge opportunity fall in your lap, or someone's just told you what a difference you've made. And, it can be overwhelming when not enough of the right things have been happening. 

Do you feel good about your ability to determine when and how to make a compelling offer? Do people readily recognize the value you provide? Or, do you sometimes struggle with business development, wish it were easier, more fun, would "just happen?"

 Business development can flow when you

·      Are clear about the difference you make on behalf of clients

·      Can articulate that value in a way that engages others

·      Know how and when to make offers

·      Have a regular marketing practice or process   

·      Have a network of support

 Growing your business can be more productive and more fun when you have support and clarity.

Consider joining a supportive learning community of other practitioners to share ideas, challenges and experiences, The Art of Business Development: A Community of Practice for Coaches, Consultants and Service Providers.

The Community of Practice will meet virtually monthly, Fridays from 12:00 p.m. to 1:15 p.m. CT, beginning Friday,  June 19

 The structure of the meetings will include about 15-20 minutes of content presentation, including distinctions and exercises, followed by interactive discussion and practice and the opportunity to work on individual members' specific situations, challenges and issues. Many professionals confront related challenges, and these discussions can provide useful ideas and innovations for everyone.

We will work our way through content topics such as:

  • What is positioning? How does it differ from branding?

  • How positioning can simplify your selling and marketing, even in a single conversation

  • Articulating the difference you make on behalf of clients

  • How to create and use an ideal client profile to win more of the business you enjoy, and clients who are better suited to you

  • Stop selling, win more business: have conversations about the possibility of doing business

  • The Art of Making Offers that Get Accepted

  • The marketing mix, and creating a self-marketing plan to accelerate achieving your goals

  • Mood, energy and presentation in your networking and business development process

  • Creating centers of influence:  building relationships with people who can help you build your business

  • Creating and using a declarative statement to accelerate growth of your business

 Meet with other professionals to learn together, share ideas, concerns, referrals, build relationships!

Early bird price is $550 for six sessions, over six months if paid in advance by June 15. $650 thereafter*.  To maximize your benefit, and the benefit of others, clear your schedules for the Friday dates listed below.

Tuition includes a 30-minute 1:1 intake session prior to the series to support you in getting the most out of the series.

The Art of Business Development: A Community of Practice for Coaches, Consultants and Solopreneurs. will meet via Zoom

We will begin promptly at 12:00, so please plan to arrive by 11:50 and say hello to your colleagues as we begin.

Jackie Sloane, presenter

 With over 30 years' experience as a coach and a background in marketing communications and journalism, Jackie specializes in collaborating with people to transform situations and  accelerate achievement of goals through the way they communicate, cultivate relationships and present themselves. Her clients have reported a seven-fold increase in engagements, booking a year's worth of business in a single quarter, and achieving the desired result within one day of delivery of a lobbying packet.

* Payments via check or Zelle. Details will be provided at time of registration.

Cohort dates to reserve: Fridays, 12 -1:15 pm CT

June 19

July 24

August 28

September 25

October 23

November 20

Questions?

Or to reserve your spot, please fill out the form below.

Questions?

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